We all love Duran Duran's newest album, All You Need is Now. The entire fan base has thrown themselves behind this album in a way that hasn't really been done since the early days of the first album and Rio. Despite the band touring, shooting song videos and a dedicated online presence in social media, album sales simply haven't been there. This is clearly a problem because without album sales, the band will lack funds, motivation, etc. Commercial success is important. Without that success, the band will likely cease to continue. We can't have that happen. As fans, we have to do our part to broaden their fan base. This means embracing the younger generation. As much as we don't wish to share the band, we need to in order to have the band continue.
In attempts to try and find a solution, we look to current, more youthful and popular acts amongst the younger demographic (18-25 year olds) as possible support acts for tours. While there are many artists that have captured that youth audience, we need to find one that creates the same level of hysteria among females. Let's face it - it has always been females that have been the core audience of Duran Duran and other other wildly popular artists throughout rock and roll history. (For instance, The Beatles, Elvis Presley, etc.) We also aspire to find an artist who uses their fan base as a catalyst for sales and activity. We want to continue to promote a sort of synergy between artist and fan base. Duran Duran has made such huge inroads in connecting with their fan base, we very much wish for this to continue.
Based on all of our extensive research, including this blog here, we feel that there is a very strong case for working with Justin Bieber. Both Rhonda and Amanda have continued to become increasingly captivated by his work, obvious talent, and fan outreach. Not only is his fan base incredibly youthful, they are willing and ready to go to work for Justin in any moment, creating hysteria, sales, and press interest in a way the world hasn't seen since at least 1984. Just as Duran fans have a name for themselves that they take to heart (Duranies), Justin Bieber fans call themselves Beliebers, and truly embrace the idea of being his army. There's no denying the effect that they have on Justin's continued success.
Now, we both know the question that is floating through our readers heads right now. Why would Justin ever want to work with Duran Duran? Obviously the band has been around a while. They know how to deal with fan hysteria. They know what it's like to have their fan base age. They know how to do handle long term success with a long term career. Justin's fans can learn from Duran's fans. We know what it is like to see our idols age. We've learned how to tour appropriately. We know what it's like to go from having the band as the posters on our walls to staying in the same hotel as the band on tour. Therefore it's a win-win situation for everyone from Duran to Justin to their collective fan base.
We are advocating for this quality of music to join forces with Duran's quality of music by having Justin Bieber as the opening act for the 2012 US tour. One might be curious as to how Justin's catalog might fit in. In fact, they would rightly complement each other. Justin's musical style has a slight urban feel to it at times, and as we all know, Duran Duran has worked with urban producers many times during their tenure. For example, Duran Duran's last album, Red Carpet Massacre, was completed with the fantastic hip and modern producer Timbaland. Everyone knows his amazing work on Night Runner, Skin Divers and Zoom In set off the entire album as a timeless classic. As Nick Rhodes himself has said, he feels the album will stand the test of time. So, it is clear that the two catalogs of music, while distinctly different, very much complement one another.
For the past year, fans have sat back and effectively been the Monday Morning Quarterbacks in trying to explain the lack of sales and excitement surrounding what has quite possibly been one of the best albums Duran Duran has ever completed. It's now time to be proactive rather than reactive and offer an effective solution, which is why Rhonda and Amanda are calling fans to action. Let's promote the idea of a Justin Bieber/Duran Duran tour for the US! Daily Duranie is in the process of getting a petition ready, and we want each and every one of you to sign it, and share it widely so that we can get as many Duranies on board as possible. This is a huge opportunity for power of the fans to speak and help to insure the bands future for many years to come.
In closing Rhonda and Amanda are posting a youtube clip of Justin's new song "Boyfriend". Embrace the Bieber. You know you wanna.
- A & R